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Makers. Doers. Dreamers.

Rose LifeScience's team

It’s amazing what happens when we get together.

When the cannabis industry’s most passionate makers, doers and dreamers gather every day, some great things happen. We laugh. Yes, we share our lunch, and we create things the world has never seen before. It makes going to work pretty exciting. But it’s also how real progress happens, and we’re darn proud of that.

We are individuals with a bunch of different backgrounds.
We are teammates who respect and believe in each other.
We are communicators who cherish Québec’s culture and values.
Rose LifeScience's facility
2 men shaking hands
Rose LifeScience's facility

We’re in this together.

In the land of legal cannabis, collaboration is kind of like ROSE’s superpower. Sure, we have wide-ranging expertise. And sure, we have hyper-specific knowledge in every area of our business. But, what makes ROSE LifeScience a true leader is that we bring these things together in everything we do. We don’t work as a team, we simply are a team, and we take full advantage of that. It’s why we can find the right solutions for you, whether you are a part of the industry, a community member, or a consumer.

We’re in this together, always.

Rose LifeScience's Davide Zaffino

Davide Zaffino

President and CEO

A relationship builder, Davide leads the ROSE family by putting people first. It’s a trait he brings as a company co-founder, along with 20 years of banking, development, and risk-management expertise. Over his career, Davide has developed prosperous companies with an emphasis on strong brand appeal. Today, ROSE relies on him to provide the tools, resources and support needed to take responsible cannabis into the future, alongside its much-valued partners.

Rose LifeScience's Brian D. Stevenson

Brian D. Stevenson


Brian steers operations by empowering people to be great at what they do. As a ROSE co-founder, he possesses more than 20 years of executive leadership experience, all in highly regulated industries. A selfless captain, Brian oversees the well-being of ROSE’s business and team operations. He has worked in leadership positions with multinational pharmaceutical and tobacco companies, establishing and operating some of the world’s largest government regulated brand portfolios.

Valentine Vaillant

VP, Marketing & Sales

Valentine (Val) is a leading marketer with a winning record of product and brand propositions in highly regulated industries. At ROSE, she is also redefining executive leadership in the cannabis space. With a background in tobacco, Val has worked both locally and globally on some of the world’s biggest and fastest growing consumer brands. Her marketing knowledge, respect for the creative process and commercial expertise in regulated industries continues to be instrumental to the development and growth of ROSE and its partners.

Pierre-Luc Fontaine-Gouin

VP, Finance

A premiere member of the ROSE family, Pierre-Luc is a highly strategic decision maker in the world of finance, especially from within heavily regulated industries. PL (as he is affectionately known) oversees every aspect of finance and accounting, and he does so with a truly endearing sense of humour. With more than 13 years of financial experience in industries such as tobacco, PL brings specialized commercial expertise to the fast-paced CPG environment. .

Amyn Lechheb

VP, Business Development

Creative achiever. Analytical thinker. Problem solver. This is how people often describe Amyn. And it’s (three big reasons) why he now leads business development at ROSE. Amyn has shaped his 15-plus years of expertise by focusing on financial modelling and analysis to determine inherent risks for organizations which believe in him. This experience, coupled with his passion for being resourceful, make Amyn a pillar of business development at ROSE, and for the cannabis industry at large.

Daniel Simard

VP, Strategy

Daniel has been a strategic business leader in Québec for more than two decades. At ROSE, his role is to oversee strategy in all areas of commercial business. Daniel’s previous executive experience leading the creation and launch of top Québec brands as CCO at Greentone cannabis has proven invaluable to both the industry and the ROSE family. As VP of sales and marketing for major Québec companies (Metro / SAQ / Uniprix), Daniel has acquired a highly successful strategic approach and passion to drive sustainable business growth in tightly regulated markets.

Be a part of the team.

The ROSE family is always growing. With the right fit, we believe you can grow with us too.

ROSE LifeScience